Below we inform you about the operation of cookies on the https://www.printertrade.com website. Our website uses cookies and similar technologies to ensure the proper functioning of the services offered and to improve the user experience of online applications. This document provides detailed information on the use of cookies and similar technologies, how they are used and how to manage them. For immediate access to the full information (pursuant to Art. 13 of the European Regulation 2016/679) please click here.
Definition of cookies
Cookies are small text files sent by a website and downloaded to the user’s device (usually to the browser) where they are stored and then retransmitted to the website that originated them (first-party cookies) or to another website that recognises them (third-party cookies) the next time the same user visits. It is precisely thanks to cookies that a site remembers the user’s actions and preferences (such as, for example, login data, chosen language, font size, other display settings, etc.) so that they do not have to be indicated again when the user returns to that site or navigates from one page to another of it. Each cookie is unique to the user’s web browser and is stored, according to the user’s preferences, by the individual browser on the device being used (computer, tablet, smartphone) enabling a website to recognise the user’s device. Certain operations could not be carried out without the use of cookies, which are therefore in certain cases technically necessary for the operation of the website itself. Cookies and all similar technologies are referred to using the term ‘cookies’.
Purposes of processing and purposes of cookies
The purpose of cookies used on the web is to perform computer authentication, session monitoring and storage of technical information regarding the activities of users accessing a site, and they may also contain a unique identification code that makes it possible to keep track of the user’s navigation within the site for statistical or advertising purposes. Certain operations on the web could not be carried out without the use of cookies, which in such cases are therefore technically necessary and indispensable in order to allow efficient navigation between web pages, to remember favourite sites and, in general, to improve the browsing experience. In fact, cookies allow the web server to store information on the device to be reused during the same visit to the site (session cookies: they remain active only until the browser is closed or the logout command is executed) or even on subsequent visits by the user (persistent cookies: they survive the closure of the browser and remain on the user’s device until a preestablished expiry date).
Pursuant to the Provision of 8 May 2014 on ‘Identification of simplified procedures for the provision of information and acquisition of consent for the use of cookies’ and Provision No. 231 of 10 June 2021 on ‘Guidelines for cookies and other tracking tools’, based on the characteristics and use of cookies, two macro-categories can be identified: ‘technical’ cookies and ‘profiling’ cookies.
a) Technical cookies
Technical cookies are those used for the sole purpose of carrying out the transmission of a communication over an electronic communication network, or to the extent strictly necessary to provide a service explicitly requested by the user. Technical cookies, for the installation of which the user’s prior consent is not required, are essential to enable the user to browse a website and use all of its functionalities. They are, in other words, cookies that are indispensable to ensure normal browsing or necessary to enable the use of the website itself (such as Internet Protocol address (IP), browser type and parameters of the device used to connect to the site, name of the internet service provider (ISP), date and time of visit, visitor’s web page of origin (referral) and exit, number of clicks); a cookie of this type is also used to store a user’s decision on whether to use cookies on the website. Technical cookies include browsing or session cookies (they allow, for example, a purchase to be made or authentication to access restricted areas, or simply to store a user’s decision on the use of cookies on the site) analytical cookies (or performance cookies) assimilated to technical cookies where they are used directly by the site operator to collect information, in aggregate form, for statistical purposes (on the accesses or on the number of users and on how they visit the site itself or on which pages are most frequently visited) in order to improve its operation; functionality cookies, which allow the user to navigate according to a series of selected criteria (for example, the language, the products selected for purchase) in order to improve the service rendered to the same.
b) Profiling cookies
Profiling cookies are used (purely for explanatory purposes, since the www.printertrade.com site does not use them) to create profiles of users while they are browsing and are aimed at analysing their movements, consultation or consumption habits (what they buy, what they read, etc.) as well as memorising the choices they make on the site and/or the services that are expressly requested, in order to guarantee increasingly advanced services aimed at publishing personalised content (such as advertising banners, images, videos, etc.). ) as well as to memorise the choices they make on the site and/or the services that are expressly requested, in order to guarantee increasingly advanced services aimed at publishing personalised content (such as, for example, advertising banners, images, videos, etc.) targeted at a user and his/her interests or at sending advertising messages in line with the preferences expressed by the same during web browsing. Because of the particular invasiveness that such devices may have in the private sphere of users, the use of such cookies requires the prior acquisition of the user’s informed consent by means of the banner visible to the user at the first access or, subsequently, by means of another technical device that indicates, even in an essential manner (for example, in the footer of each page of the domain) the status of the consents previously given by the user, allowing their possible modification or updating.
Third-party cookies
Third-party cookies are cookies set directly by operators of different sites or web servers (used for purposes specific to those third parties) that, in the course of browsing this site, you may receive on your device. This happens because on the site there may be elements such as, for example, images, maps, specific links to web pages of other domains that reside on servers other than the one on which the requested web page is located. These cookies may be sent to the user’s browser by third parties directly from their websites (which can be accessed by navigating from the site) and are the responsibility of said third parties. The use of third-party cookies implies the prior acquisition of the user’s informed consent through the banner visible to the user on this website.
One example is represented by ‘third-party cookies’ used to personalise advertising exposure depending on the user’s interest and the frequency of exposure to the message (advertisers, by way of example, may use their own cookies to collect information on the activities carried out by users on the website and also use this information to measure the effectiveness of their advertising) or the presence of ‘social plug-ins’ for Facebook, Twitter, Instagram, LinkedIn, YouTube, the most common use of which is for the purpose of sharing content on social networks. These are parts of the visited page generated directly by the aforementioned sites and integrated into the page of the host site: the presence of these plugins entails the transmission of cookies to and from all sites managed by third parties. From the moment the user clicks on any icons of these social networks, he is directed to the respective sites and from these he receives cookies that are not under the control of the Controller. The management of third party cookies, as well as the management of information collected by third parties, is governed by the relevant ‘cookie policy’ to which please refer. In order to ensure greater transparency, we provide below the updated links to the respective policies containing the methods for managing cookies:
Facebook: https://www.facebook.com/help/cookies/
Twitter: https://support.twitter.com/articles/20170514
Instagram: https://www.instagram.com/help/cookies/
Linkedin: https://www.linkedin.com/legal/cookie-policy
YouTube: http://www.google.com/intl/it/policies/privacy
Cookies used on the website
On this website, cookies of the type ‘a. Technical cookies’. No user profiling cookies are used, nor are any other tracking methods employed on this website. As regards third-party cookies, our website includes certain components transmitted by Google Analytics, a web traffic analysis service provided by Google Ireland Limited (‘Google’): the information generated by third-party cookies collected and managed anonymously to monitor and improve the performance of the host site (performance cookies) is transmitted to Google and stored on its servers. Google Analytics uses ‘cookies’ to anonymously collect and analyse information on website usage behaviour (including the user’s IP address). This information is collected by Google Analytics, which processes it for the purpose of compiling reports on website activity for website operators. This website does not use (and does not allow third parties to use) Google’s analytics tool to track or collect personally identifiable information. Google does not associate the IP address with any other data held by Google nor does it attempt to link an IP address with the identity of a user: please refer to the information published on Google’s website https://www.google.com/intl/it/policies/privacy/ in this regard. Google may also disclose this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. For further information, please refer to the link below: https://www.google.it/policies/privacy/partners/. The user can selectively disable Google Analytics by selecting the appropriate setting on the browser: please refer to the link https://tools.google.com/dlpage/gaoptout. For a specific and analytical description of the cookies installed by the site, please refer to the ‘view preferences’ item that can be reached by selecting the dedicated button on the banner.
Rejecting and Blocking Cookies
The majority of Internet browsers are initially set to accept cookies automatically. This means that the user has the possibility, at any time, to set his or her browser to accept all cookies, only some, or to reject them by disabling their use by websites. Cookie preferences, in terms of authorisation, blocking or deletion (in whole or in part) must be set separately for each browser, as each browser offers specific functionalities and options. In addition, you can normally set your browser preferences so that you are notified whenever a cookie is stored on your device. Finally, at the end of each browsing session, you can delete the cookies collected from your device’s hard drive. The total or partial disabling of technical cookies may affect, in whole or in part, the use of site features reserved for users, the viewing of content and the usability of related services: in fact, inhibiting functionality cookies may result in some services or certain functions of the site not being available or not working properly. Disabling third party cookies, on the other hand, does not affect the navigability of this website in any way.
Your cookie preferences will have to be reset if you use different devices or browsers to access the website. Browsers also allow you to define different settings for ‘first-party’ and ‘third-party’ cookies. By clicking on the links below you can get specific instructions for some of the major browsers:
Windows Explorer: Managing and Clearing Cookies in Microsoft Internet Explorer
Microsoft Edge: Managing and Clearing Cookies in Microsoft Edge
Google Chrome: Managing and Clearing Cookies in Google Chrome
Mozilla Firefox: Managing and Clearing Cookies in Mozilla Firefox
Opera: Managing and Clearing Cookies in Opera
Apple Safari: Managing and Clearing Cookies in Apple Safari
To learn more about cookies in general, please visit www.allaboutcookies.org.